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Evolving Business Blog

  • Human Wiring Lesson: Don’t Put a Generalist in a Specialist Position

    Ask any business owner about their top challenges and you’ll usually find hiring and retaining good employees at the top of their list. Let’s face it, hiring exceptional talent can be tricky. It’s important to have a well-formulated process, including assessing the candidate’s fit, checking references, identifying the culture fit, and onboarding. These are the […] The post Human Wiring Lesson: Don’t Put a Generalist in a Specialist Position appeared first on Excellerate Associates. […]

  • What’s The Point Anyway?

    Marketing, webinars, live events, emails, funnels, sales, team, strategy, merchant account, CRM, joint ventures, affiliates, accounting, speaking, social media, clients… And, the list goes on and on. What is it? Just a short list of all the things you have to think about when you own your own business.  It really could be a lot...Read Mor […]

  • Distinguishing Your Company

    If you have been trying to figure out how to explain your offerings succinctly and distinctly, I invite you to the Create Your Signature Program Workshop happening Thursday and Friday, June 27-28, 2019. Create Your Signature Program is a two-day practicum that moves you from thinking about how all of your programs and services come […] The post Distinguishing Your Company appeared first on Excellerate Associates. […]

  • What Is Marketing Really?

    Marketing sometimes gets a bad rap… People will say things like “it’s yucky” or “it makes me feel dirty” and the list goes on and on. If that’s true for you, then what you’re experiencing is Not Marketing – at least not marketing done the way it should be. Marketing can be defined in many...Read Mor […]

  • Wired to Win 101 Registration Deadline is Tomorrow

    Just a quick reminder that the deadline to register for the Wired to Win 101: How Are You Hardwired workshop is tomorrow, Friday, June 7, 2019! What difference could knowing your human wiring (and that of others) make in your life and business, you might ask? Well, the other day I received a call from […] The post Wired to Win 101 Registration Deadline is Tomorrow appeared first on Excellerate Associates. […]

  • Wired to Win 101: Deliver Communication The Way The Other Person Wants to Receive It

    Whether you’re launching a new product line, service line or company procedures, keep in mind that the failure rate of change initiatives is estimated between 50-70%. One of the reasons for this high failure rate has to do with the way those changes are communicated. Communicating effectively is tricky especially since people like to receive […] The post Wired to Win 101: Deliver Communication The Way The Other Person Wants to Receive It appeared first on Excellerate Associates. […]

  • About Those Competing Commitments

    About Those Competing Commitments Your To Do List Family Events Operating Your Business Working Out Regularly We all have full lives. Ask anyone how they are doing. What is the typical answer? I’m so busy. So, how do you have competing commitments all work with contentment and ease? Enter systems thinking. Consider how you and each area of […] The post About Those Competing Commitments appeared first on Excellerate Associates. […]

  • Human Wiring: Be a Meeting Master

    Who is your audience: -A group of your ideal clients -Your team -The non-profit board where you volunteer If you’re a business owner, the answer is all of the above. At some point, these groups are your audience. You will meet with them to discuss an idea, a project, or an outcome. Spotting their human […] The post Human Wiring: Be a Meeting Master appeared first on Excellerate Associates. […]

  • The Marketing Triangle – Part 4, The Wrap Up

    The Marketing Triangle is a 3-Step Formula. The good news is it’s not a recipe that has to be followed exactly. BUT, you do HAVE to include all 3 Parts and they have to all line up in order for the formula to work properly. In Other Words…if you get 2 out of 3 right,...Read Mor […]

  • The Marketing Triangle – Part 3, Media

    Maybe your first thought when you saw the word MEDIA was Social Media and that is certainly what most people think of today… …AND, I want you to branch out a bit and EXPAND your thought process for just a few minutes… Yes, Social Media works for SOME MARKETS, but not all. More importantly, knowing...Read Mor […]

  • The Marketing Triangle – Part 1, Market

    Today is Zach’s birthday (in case you don’t know, Zach is my oldest dog, a Welsh Pembroke Corgi) – he is 14. So, he’s enjoying a Frosty Paw (it’s like ice cream…only for dogs) and enjoying his day. In case you’re wondering, Barnabas (my 10-year-old Corgi) is also having a Frosty Paw to help Zach...Read Mor […]

  • The Marketing Triangle – Part 2, Message

    Your MESSAGE to your MARKET is important! AND, you don’t have to be a world class copywriter to connect in the right way with your audience. If you have your target MARKET right, your message only has to be GOOD for you to make a BIG impact and A LOT of money (at the same...Read Mor […]

  • Leadership: Resilience

    According to Harvard Business Review, a survey conducted by a consulting firm confirms the importance of resilience to business success. The study also identified the top five biggest drains on resilience: Managing difficult relationships/politics in the workplace Volume or pace at work stretching their limits Being criticized personally When nature of the work takes them […] The post Leadership: Resilience appeared first on Excellerate Associates. […]

  • You Belong, No Critics & A Judgement Free Zone…Really!

    Are YOU your harshest Critic? Do you Judge yourself harshly? Ever feel like you don’t Belong anywhere? STOP IT!! Easier said than done, you say…it’s not hard, but like everything it takes some time, attention and purposeful work to get out of the habit of talking to yourself in a way you would NEVER dream...Read Mor […]

  • Create Your Success By The Language You Use

    In 1954, Watty Piper penned a children’s story called, The Little Engine That Could. It’s a story of an engine filled with dolls, toys and food whose engine stalled out. The toys were trying to get to the other side of the mountain by morning so that the children had the toys to play with […] The post Create Your Success By The Language You Use appeared first on Excellerate Associates. […]

  • The Deal of The Century…

    As you are reading this I’m speaking to the attendees of the “Stop Marketing Start Building Your Business™” event in Atlanta. It’s truly going to be an amazing two days, 3 for my private and Platinum clients who also get a full day of Masterminding the day after the formal event. Sometimes, in my excitement...Read Mor […]

  • Three Business Essentials Every Business Owners Must Get Clear On and Why

    What do these business tools have in common? Organizational Chart Core Values Fiscal Fitness These tools are often overlooked essentials. Without them you will: Wrestle with knowing your bench strength Struggle to shape your company’s culture Be caught off guard as you scale Bench Strength As soon as one of my mentoring clients got clear […] The post Three Business Essentials Every Business Owners Must Get Clear On and Why appeared first on Excellerate Associates. […]

  • It’s Magic…And Bright…And Filled With Unicorns!

    Magic! Easy! Free! Make money tomorrow…AND… Never work again… So many times we look for the answers in places they aren’t and the truth of the matter is there is no magic…well, except YOU! We’re all attracted to the promises of magic, pixie dust and the sizzle of it all. The bright shiny objects are...Read Mor […]

  • Leadership: A Strategy is Only As Good As It’s Execution

    At the end of the day, a strategy is only as good as its execution. One of the most difficult challenges to implementing a strategy is consistent execution of the action plan that materializes the strategy. You know the drill. You’re excited about the strategy, you engage your team in the exciting new future, and […] The post Leadership: A Strategy is Only As Good As It’s Execution appeared first on Excellerate Associates. […]

  • A Bad Case Of The Yea Buts!!

    Are you familiar with the Yea Buts? It’s pretty common among us… …you may not even recognize you’re doing it. Do you get it now?  And, more importantly, do you do it? Do you say it? Do you think it? I have a rule at my events and with my clients – No Yea Buts!...Read Mor […]